How can I
For YOUR Business
That’s what you get when you
use these powerful strategies to
boost the response to every marketing piece you use...
...whether in direct mail, newspaper ads, or online!
- by Al Henderson,
Direct Response Marketing Copywriter
Dear Business Owner:
As sure as the sky is blue and water is wet, I know that...
No matter how well you’re doing, you can be doing even better…
No matter how many clients you have, you can have even more...
And no matter how good your profits, we can push them even higher!
Because, no matter what your product or service is, your business can skyrocket when you market it with more explosively responsive copy…
It works in direct mail...
It works in space ads…
It works on the internet…
And it works in any other medium you might use – radio, television, Yellow Pages … anywhere!
Almost any advertising piece you’re running right now can be made more effective, pull more response, and boost your profits through the ceiling.
Now imagine what you could do with an extra 20%, 50%, 100% … even 200% greater response to all your marketing efforts! No matter whether you’re after leads or sales.
If you’d like to know how I can help you achieve such results, just use the boxes below to tell me a little about your business and marketing goals. I’ll give you a call and determine whether or not we’re a good match.
Just a free chat to let you know where you could be making the most impressive gains in your business.
But why should you listen to me?
Allow me to introduce myself…
My name is Al Henderson. And for more years than I care to admit, I’ve been exhaustively researching, collecting, and implementing every secret of salesmanship and persuasion I could lay my hands on … to help businesses in all areas achieve more amazing breakthroughs than you once thought possible.
I broke onto the direct response copywriting scene when I realized the power of combining these marketing, persuasion, and writing skills to explode your profits.
What I learned from such Hall-of-Fame copywriters as John Carlton, Ted Nicholas, and Nick Usborne – the time-tested “tricks of the trade” that make prospects pick up the phone and call … or pull out their credit cards and order – has allowed me to create sales- and lead-generating copy that surpasses anything you’ve likely experienced before!
But why should you listen to me? Being a rather modest fellow … I prefer to let others do the raving for me…
Come share my obsession...
I realize that some people might
find my obsession with marketing rather … “odd”. But
to me, so many years spent unlocking the secrets of
salesmanship and persuasion … and how to boost the
response of literally any sort of marketing you use …
has been time well spent.
And once you see
for yourself the kind of mind-blowing results
that only laser-targeted direct response copy can
produce … you’ll never again settle for the
sort of drab “plain vanilla” advertising that’s
destined to fail!
No matter who your audience is, I can communicate your message more effectively to more people than many copywriters you could hire.
Don’t get me wrong … I realize that my IQ doesn’t matter to you … my Jeopardy scores don’t matter to you … you probably don’t even care that I really am “smarter than a 5th-grader”.
What you want to know is … what can I do for you?
And so do I.
That’s why I want you to use the reply boxes below and tell me what you want … what you’ve tried before (whether it worked for you or not) … what you want to accomplish next (whether you want more leads or more sales) … and I’ll set aside some time to give you a call and let you know where improvements can be made. We’ll explore the question of what might work best for you … and whether we’re a good match to work together.
One thing I can assure you: If we decide to work together, you’ll have access to some of the greatest response-boosting, profit-pumping, masterful techniques known to man. And when you see the results pour in, you’ll swear it’s magic!
But it’s not magic. It’s science. I simply use the age-old principles of persuasion that your prospects and customers simply cannot ignore, cannot resist … and I use them to explode your response!
For example … nothing hooks your reader’s attention like a proven, eyeball-grabbing headline … nothing keeps them reading like listing benefit after benefit after benefit … and nothing gets them buying like an irresistible offer coupled with a powerful, risk-eliminating guarantee!
When you take these incredibly
persuasive copy techniques … the same techniques
generating massive sales for other advertisers right
now … and apply them to your product or service, you
automatically ratchet response upward. These
scientifically proven, time-tested techniques apply
powerful leverage to all your marketing.
The result: Greater fortunes
from your advertising efforts.
Best of all, these techniques can be used over and over again! Because whatever works for you once will – with perhaps a little tweaking – usually work for you once more. And the same scientific techniques will work for product after product … service after service. But most advertisers know nothing about these time-honored methods for skyrocketing response … the how, the when, the why … the very best ways to use them for maximum results!These are the very same powerfully persuasive techniques I use in your marketing to give you an “almost unfair” advantage over your competition.
You could soon be raking in the profits
that are waiting for you ONLINE...
Just think about this...
If you’re not using the internet to get your message in front of your prospects, you’re missing out on the cheapest printing press in the world … delivering through the cheapest post office. The advertising greats of the past would have given away their grandmothers to have access to this technological wonder!
Think about it. Even if the Post Office stopped charging for stamps … if they decided to deliver your mail for free … they’d still not be able to match the internet for sheer speed of delivery, and reach. Today, without the cost of postage … without the cost of printing … you can instantly get your message in front of hundreds … thousands … even millions of qualified prospects! I’m talking about people who have raised their hand and asked you to send them information on your product or service. No SPAM.
Yet for every direct marketer who knows the right way to use e-mail … there are hundreds floundering about hopelessly … or afraid to even enter to water! But … when you know just the right buttons to push … and in what order … to fire up the printing press on this incredible money-maker … your business can explode … sometimes, literally overnight!
Let me tell you … a few very
clever marketers are making money online “hand over
fist”. It’s still a relatively small club … but not
exclusive. You can join them, if you’d like. The
internet is a powerful and exciting place to do
business … when you have a skillful guide to help you
over the hazards.
Here are just a few of the ways you could be using the internet, right now:
• Build a list of thousands of qualified prospects! (They’ll ask you to be included … and, when the right strategies are applied … will become among your most rabid customers!)
• Test products, sales letters, and campaigns … before spending the money on printing and postage for offline mailings. (Your prospects and customers will tell you what works and what doesn’t … all for free!)
• Automate your entire selling system … start-to-finish. (When you know how to implement the technologies that exist online today, you can sell far more … while lowering your operational costs!)
• Create near-instant income. (If you have the right product or service offering, a well-written e-mail can start generating phenomenal sales within just an hour or two of being sent out!)
• Feed off the popularity of your competition. (Yes, there are actually tricks you can use to increase your own sales by using your competitors’ reputation and traffic!)
• Create tens of thousands of dollars worth of publicity for your business … without it costing you a dime!
(No copywriter can resist saying that.)
And now for a revelation you might not want to hear. No matter how profitable it may be today…
Your current marketing campaign or ad
may be heading for a heart attack.
Yes, direct marketing is
undoubtedly the best way to get your message out there
and market to the masses … or the niches. Using these
time-tested, scientifically-proven techniques is the
fastest, surest way to boost response … and profits!
And the same techniques and strategies will work over
and over … for product after product. But nothing
lasts forever … and you can’t just sit on the same ad
The price tag of success in the
marketplace is often high anxiety … knowing that even
the most profitable ad or marketing campaign will,
sooner or later … keel over and die.
Because we don’t live in a
vacuum … and you don’t do business in a vacuum … not
even if you sell vacuums. Although the “general
principles” of good salesmanship don’t change … the
smallest details do.
Your buyers’ tastes change.
Nuances of language change.
And if the details of your marketing don’t change along with your market, then the world … and your customers and your competition … will pass you right by.
One day … maybe sooner, maybe
later … but one day, your precious campaign – the one
that’s been raking in the bucks for so long – will
just clutch its chest, take one last raspy gasp … and
collapse on the floor. Never to return a profit again.
Sometimes, you’ll know what happened. Other times, you’ll be left scratching your head … wondering what went wrong … why people are no longer buying.
And, when that happens, you’d better have its replacement ready to jump into the game. If you don’t … and you’re left scrambling for a new ad that will pull as well as the old, dead one … you might not get it together in time to save your business.
Because, as you know, things move quickly in the business world … whether online or offline. And when your ads don’t pull, the money stops flowing … in. But you still have your expenses to pay. You don’t want to wait ’till you reach that point.
That's why one of the things you have to do on a regular basis is …test! Constantly test new elements against the old … a new sales letter against the old one … new Adwords ads against the old … a new “response device” against the old. If you sit on your laurels, sooner or later someone’ll kick ‘em out from under you … and you know where you’re going to land!
Find the stronger ad, the better-pulling letter … before the old one keels over … and you’ll be okay. Customers keep flowing in. Profits remain strong. Life is good.
And after all … isn’t that what you really want?
Well, that’s one of the advantages of working with a professional direct response copywriter. We understand these things … and, yes, we’ll point them out to you. My goal is to keep your profits flowing … or get them flowing, if they’re not already.
I invite you to fill in the
reply boxes below to tell me about your business and
marketing goals. I’ll have a read through … give you a
phone call … and see if there’s reason enough for us
to work together.
Yours for higher response,
Bottom of Form
© 2007-2013 Al Henderson / Cariboo Direct Marketing. All rights reserved.